What I Learned After Spending A Year Restructuring My Company | SHIFT Series Part 1
What I Learned After Spending A Year Restructuring My Company | SHIFT Series Part 1 A year ago my husband and I jetted off to New York City for a fancy business trip where I got to meet up with other entrepreneurs, relax at a bougie spa, and then spend a few days exploring the […]
Brand Strategy & Website Design for SemiRebel
SemiRebel SemiRebel provides business management, project management, and strategic planning support for businesses in the home design & build industry. The capabilities Brand Strategy, Naming, Brand Identity, Website Design, Content Marketing The challenge SemiRebel was going through a company rebrand to better support its business model, and team expansion. They had a big idea with […]
Video Marketing for Twisthink, Grand Rapids, MI
Discover how Twisthink, a leading product development firm, revolutionized their brand using educational video marketing. Learn how our team delivered powerful content that boosts engagement, drives sales, and strengthens brand presence.
How to Build a Brand During Times of Uncertainty
Humility, perseverance, and resilience are three character traits required to be a parent and a business owner. I cannot believe it’s been two years since I hit launch on my video course, shifted my business online, and decided to go all in on my dream of scaling my business from a whisper to something that […]
Founders Insights: How to create a multidimensional and profitable business.
It was a soul-crushing moment when my 8th grade Art Teacher, who doubled as the volleyball coach, called me into her classroom to break the news that I did not make the volleyball team. “Unfortunately you can’t overhand serve and you’re not tall enough for the team… But Ellie still loves you!” Ellie was her […]
How to Generate Passive Income With Digital Products
Prefer to watch versus read? (Us too!) How to Generate Passive Income With Digital Products Why Passive Income Is So Appealing The idea of passive income is really alluring because you’re not often trading time for money. Or in other words, you are not performing a service in which you can only bill your client […]
Why Brand Experience Is the Secret to Business Growth
What is brand experience and why should you care about it? This is a really important question whether you’re a business owner or consumer. Today, instead of just consuming marketing content to form opinions, we are influenced by friends, family, social media, video content, and review sites. As a business, that means you need can’t […]
The Ultimate Guide to Brand Strategy vs Brand Identity
Brand strategy, content marketing, brand identity, logo design, and visuals often get intermingled and mixed up. So what I want to talk about today is the real difference between brand strategy and brand identity. Additionally, I want to skim the surface of when content marketing comes into play! First, when it comes to your brand […]
2 Powerful Goal Setting Tips You Need
I spent a good part of the weekend helping Nora write Valentine’s cards for everyone of her classmates. I watched her determined face and tiny hands grip the crayon as she traced over each letter and then she’d nudge me (hard) after each name was complete. She was full of pride and I thought to […]
Bold New Branding: What Prompted Our Brand Extension
You know that saying that you can’t be in two places at once? We are challenging assumptions and expectations in a whole new way…. I’m very excited to share that we’ve officially split our LMC Agency and Liz McVoy Coaching websites! When I started my business in 2019, I had hopes and dreams of running […]