Short Video for Social Media
Additional Project
Grand Rapids Public Museum
The GRPM boasts one of Michigan’s largest collections of historical and cultural artifacts and scientific specimens that tell the stories of West Michigan and beyond.
The capabilities
Messaging, Video Production, Studio Video Editing
The challenge
Grand Rapids Public Museum wanted to highlight their TOYS! exhibit as it was intentionally designed to be accessible to all audiences. The challenge was capturing the exhibit in an accessible way as well, without disrupting exhibit attendees.
The outcome
We partnered with the GRPM marketing team and exhibit curator to tell the story of how the TOYS! exhibit came to be, what it means for the community, and how GRPM is leading the way for more accessible experiences. To make the video more accessible, captions were burned into the final videos and a shorter version was also created to be featured on social media.