Should Your Business Be Using AI Video?
(Yes—but not how you think.)
Google just dropped Google Vids, and the hype is real. Businesses everywhere are buzzing about how AI will change the way we make content.
But here’s the hard truth:
AI tools can’t fix your marketing problems. They’ll just make your bad content faster.
To actually work smarter—not just churn faster—you need a healthy brand and a clear strategy. Here’s what to know before you hit “generate.”
1. AI Is Just a Tool—Not a Shortcut to Authority
You wouldn’t let someone build your house just because they bought tools from Home Depot.
So why are we treating access to AI video the same way?
Access ≠ expertise.
To get value from tools like Google Vids, you need either:
- Deep experience and authority in your space
- Or a strong brand foundation and marketing strategy to guide the way
Without that? You’re just guessing. And no amount of automation will save content that lacks direction.
2. Video Must Be Integrated Into Your Marketing Strategy
Video is no longer a nice-to-have. It’s how your audience learns, shops, shares, and connects.
Whether you’re:
- A B2B company selling tech solutions
- A CPG brand on retail shelves
- A service provider using UGC and influencer partnerships
Video needs to be on-brand, on-message, and on-strategy.
That means having the internal clarity—and the right partners—to execute content that connects across every platform.
3. LMC Helps You Align, Connect, and Work Smarter
We’re not here to crank out templated videos.
We’re here to help you create smarter content by building the brand foundation behind it.
At LMC, our consulting and professional video services help you:
- Align your team around your message
- Clarify your video marketing approach
- Use AI and storytelling to drive results, not just views
Ready to Make AI Work for You?
Let’s cut through the chaos and make your content actually do something.
👉 Contact our team for a free discovery call
Let’s get you where you need to go.