Integrated Brand & Design

A Scent-sational Brand Transformation for Sensory Marketing Pros

Go behind the scenes of a remarkable rebrand for Sensory Marketing Pros, lead by LMC, a strategic brand marketing agency based in Grand Rapids, Michigan.

Introduction:

Sensory Marketing Pros is a Lansing, Michigan-based experience-driven company that helps businesses craft a better experience for their customers. SMP supports small and large businesses with fragrance, curated music, feature-rich phones, and messaging.

Step into the world of Sensory Marketing Pros, where scents, visuals, and top-notch service collide to craft unforgettable brand experiences. Formerly known as ProAudio and ProRoma, this 30-year-old company felt a disconnect in its brand identity. Expanding services and teams without adjusting their messaging and visuals led to confusion. LMC stepped in to answer these questions and shape a cohesive brand aligned with their long-term vision.

Ground-Level Partnership:

At LMC, change is our playground. Our collaboration with Sensory Marketing Pros started at the foundation. First, we revamped their brand strategy, ensuring a narrative that resonates with their target audience while assuring current customers of a continued amazing experience.

Secondly, we initiated the process by addressing the confusion around their name. ProRoma, their scent marketing business, became a product under Sensory Marketing Pros. ProAudio transitioned from a business name to a branded phone and on-hold messaging service, maintaining familiarity and trust.

Our focus extended to messaging, ensuring clarity and compelling communication of their values and offerings. Phrases like “We answer our phones” and “We value relationships above all else” became integral to their brand language.

Visual Alignment:

Behold the magic of a comprehensive visual overhaul! LMC orchestrated a suite of visuals, from a fresh brand identity to providing creative direction for a captivating photo and video shoot. Each frame is meticulously designed to encapsulate the essence of Sensory Marketing Pros’ personalized approach. The client’s vision of an upscale and luxurious yet approachable and personable brand guided our choice of a rich color palette and iconography elements.

Additionally, the branding of ProRoma underwent a transformation as we built a sub-brand. We designed complementary logos, label designs, and a color palette that seamlessly integrated with the main brand.

Web Redefined:

A brand’s digital presence is its heartbeat. Sensory Marketing Pros’ once sprawling, outdated DIY website is now a stunning, easy-to-navigate platform optimized for search engines. LMC infused new life into their online presence by prioritizing scalability, accessibility, and a mobile-focused build.

Through a meticulous process involving discovery, wireframes, prototype development, and final development and testing, we crafted the digital storefront for SMP. Built on WordPress, our design ensures seamless navigation, captivating visuals, and a user-centric approach that redefines the online experience. To cater to various buyer personas, we maintained a unified user interface and user experience.

To address a client priority, we incorporated an easy way for prospects to test scent samples. The scent marketing page guides users through engaging with the brand by sampling their scents, featuring a scheduler and workflow advice.

Result: A Remarkable Rebrand:

The fruit of our labor is a complete, remarkable rebrand for ProAudio/ProRoma, now officially Sensory Marketing Pros! A brand that not only speaks but resonates with its audience. From messaging to visuals, every element has been carefully curated to leave a lasting impression.