What’s harder? Having an adult conversation with kids hanging from your limbs begging for ice cream? Or ensuring the right people connect with your brand content in a roar of digital noise? Our team of marketing moms is still debating this…

In the meantime, we’ve put together seven actionable tips to help you win in a digital tug-of-war and capture your audience’s attention.

1. Craft Killer Content

Action Item: Start by auditing your existing content. Identify gaps and areas for improvement. Create a content calendar that includes informative, engaging, and story-driven content. Prioritize quality over quantity, and don’t fall into the trap of content creation for the sake of creation.

2. Personalize, Personalize, Personalize

Action Item: Split up or segment your audience based on their preferences and pain points. For example, let’s say you build websites for health practitioners and yoga instructors. It might be tempting to pile them all into a “Wellness” segment but a practitioner has different standards, rules and guidelines to adhere to so they’ll be thinking differently about how to serve their audience.

→ Personalized marketing with messaging and offers that are tailored to your audience is key. Use marketing automation tools to deliver personalized content at the right time.

3. Leverage Video Magic

Action Item: We’ve been investing in video for over a decade, just look at our video portfolio. INVEST IN VIDEO! Sure, fun reels are great but you need to develop a video marketing strategy that aligns with your brand and audience. Psst our team at LMC can do this for you! Reach out!

→ Wondering where to share? Social media channels is the obvious answer but don’t overlook your website, email newsletter or in ads too. Live videos are also a great way to boost audience engagement.

4. Social Media Savvy

Action Item: Identify the social media platforms where your target audience is most active. Back to the physician vs yoga instructor example, your yogi may scroll tik-tok and your physician may be engaged in facebook groups.

→ Develop a social media plan that includes consistent posting (even if thats 2x/week), engagement with followers, and strategic content sharing — not everything you share needs to be created by you! Just be sure to credit your source. Use analytics to track what’s working and adapt accordingly.

5. SEO Secrets

Action Item: SEO optimization is another digital marketing tactic that is often overlooked. Be sure to identify keywords that are relevant in your niche and then optimize your current and future content to incorporate these keywords. Don’t forget to monitor your website’s SEO performance and make improvements where needed.

6. Email Excellence

Action Item: If you read tip #2, it’s no surprise that you should review and segment your email list so that you can create personalized email campaigns based on the interests and behaviors of your subscribers. Don’t have time to email weekly? Put in the work to develop a nurturing email sequence that runs automatically and keeps your leads engaged.

7. Analyze and Adapt

Action Item: The proof is in the pudding — your marketing efforts may not immediately lead to dollars in the bank but your metrics are telling! Regularly review key performance metrics (KPIs), such as website traffic, conversion rates, and social media engagement. Leverage these insights to adjust your approach, and don’t be afraid to pivot if certain tactics aren’t working.

Inbound marketing success in a noisy digital world is all about staying informed, being honest, and keeping the conversation going. By implementing these actionable tips, you’ll be well on your way to creating a brand that not only survives but thrives. Stay focused, be patient, and watch your efforts pay off.