How Twisthink Elevated Their Brand with Strategic Video Marketing
When Twisthink set out to relaunch their newsletter, we helped them transform it into a dynamic content engine—powered by strategic video that drives engagement, authority, and sales.
Expertise Provided
Content strategy & planning
Video marketing strategy
Thought leadership development
Creative direction
Scriptwriting & story development
Video production (filming, editing)
Custom motion graphics/animations
Newsletter content integration
Multi-channel content deployment (email, blog, social, sales)
Brand storytelling
Long-term content partnership
Industry
Professional Services
Product Development
What We did
Twisthink came to us ready to relaunch their monthly newsletter—but they didn’t want more of the same. Their goal? To better engage their audience and spotlight their expertise, team, and unique approach.
We saw an opportunity: Instead of just refreshing the newsletter, why not fuel it with sharp, industry-relevant video content? We pitched a strategy to create topic-specific videos that addressed real market needs, showcased Twisthink’s insights, and elevated their authority—all while making the newsletter a must-click experience.
With a clear plan in place, we developed a high-impact video series complete with custom animation, bold storytelling, and a polished rollout. What started as one video became a long-term partnership. Over 20 months, we produced 28 on-brand, insight-rich videos used across email, blog, social, and sales efforts.
The outcome? Higher engagement, stronger prospect connections, and a magnetic brand presence that opens doors and drives results.
Twisthink Playlist
Testimonial
"The videos look awesome!"
We partnered with LMC to produce a monthly video series for our newsletter and marketing channels.
The videos look awesome! We have received very encouraging feedback from our leadership team and our sales team was eager to use them to further conversations with potential clients.
KAITLYN MARSMAN
Marketing Director, Twisthink
