How Twisthink Elevated Their Brand with Strategic Video Marketing

Introduction:

When Twisthink, a leading product development firm in Grand Rapids, approached us to revolutionize their newsletter, we knew exactly how to make an impact. They needed to engage, inspire, and stand out—and we delivered. We pitched the idea of creating thought-leadership video content and integrating it into their newsletter, versus a lack-luster newsletter full of text alone. 

With excitement and a clear direction in mind, we crafted a winning video strategy, produced high-fidelity video with custom animations, and supported the launch of this video to their audience. 

The Challenge

With just under two weeks, our team moved fast, creating a dynamic, educational video that positioned Twisthink as an authority in their industry. From concept to completion, we crafted a compelling storyline, custom animations, and high-quality video that captured their brand essence and brought their message to life.

Results

What began as a single video turned into an ongoing partnership, with Twisthink leveraging our content across their email campaigns, blog, social media, and sales outreach. Over the course of 20 months, we produced 28 on-brand, engaging videos that showcased their thought leadership and approach to industry trends. 

The results? Heightened engagement, deeper connections with prospects, and a powerful brand presence that drives conversations and conversions.