HOW I LAUNCHED MY FIRST ONLINE COURSE IN LESS THAN FOUR WEEKS… And during a global pandemic no less!
Short answer: Google docs, community support, and a whole lot of determination.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When COVID hit the U.S. hard and everyone quickly went online, I noticed three things:
In-person offerings were rapidly moving online⠀⠀⠀⠀⠀⠀⠀⠀⠀
Video became more essential than ever.⠀⠀
Many businesses and entrepreneurs had no idea how to start using video in their business.
So I created my first online course called The Media Maker Lab, which is my 5-step process to help you plan, record, and edit great media content so you can take your online course and business to the next level.⠀
With the support of an amazing group of women, getting majorly detailed and organized in google docs, and using my video production background combined with my storytelling strategies, I planned, recorded, promoted, and launched the course in less than 4 weeks.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Oh and did I mention I was 37 weeks pregnant and under a stay-at-home order during all of this?
Here are my tips if you’re looking to launch your own course, new product, or service.
Get super clear on your offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Who is it for, how will it help them, and how can you position yourself to be the obvious solution.⠀⠀⠀⠀
Create a master outline in Google Docs.
I did this and it included everything from my lead-up marketing to my email copy, web copy, promotional materials, course content, and funnel strategy.
Set up accountability
Hold yourself accountable and find a buddy to check-in on you from time to time.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Messy action is better than waiting until everything is perfect because it means you’ll get your offer out in the world sooner rather than…. never. Progress over perfection; action over inaction. You’ve got this!
I’d love to know what you’re looking to launch next. Is a course on the to-do list? What are your biggest obstacles along the way? Let me know!