Storytelling is the New Marketing
I snapped this photo of us the other day before Nora’s drop off at school. She was Star of the Week and was sooo proud!! One of these days I’ll get everyone totally in the frame Nora got to bring 3 things for show and tell– one of them was her favorite story book about […]
Ditch the Old Way
Last week Nora and I were in a hit and run car accident. While we are both okay (praise God!) between the two of us, it completely freaked me out. Let’s just say that Nora was the brave one. All of the what if questions swirled in my mind. What if we’d been pushed into […]
Market with Heart, Soul & Story
It’s time to untwist the knife You’ve probably experienced these marketing tactics first hand Playing on insecurities Continually hitting on pain points Major Scarcity Next level FOMO Fear-tactics (you can’t do this without me/help) It stops here I practice and teach (check out my mentorship programs!): Relatability Empathy Honesty Inclusivity YES, you do need […]
How to Make Reels that Go Viral
If you didn’t already know, REELS are kiiiinda a big deal… Instagram has been moving towards a video-forward platform rather than simply a photo sharing app. (EEEEEK!!) Videos are proven to be more engaging than photos; therefore, reels are a tool that can help you quickly capture the attention of your ideal client […]
Humble Beginnings: Mindset Challenges of A Beginner Business Owner
Day 1s are always a mix of exhilaration and crap-your-pants feelings. Can I get an amen?! My official day 1 was spent with a glass of Malbec in hand in a cool hotel in Portland. I’d been flown out to produce some video content for a multi-billion tech company and even though I had the […]
How to Use Storytelling to Stand Out in a Crowded Market
The market is saturated with product and service providers in every industry. Between all the social media platforms and digital marketing channels, it’s easy for your business to get lost in a sea of options. So if you don’t want to be sucked into the void, lost in the crowd, and shouting into the void, I suggest you become really good at storytelling!
I Didn’t Want to Go to College
I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I […]
How to write your brand story and why you need one
WHY YOU NEED A BRAND STORY: Stories get people’s attention. Your brand story helps you differentiate your business but it’s also about creating something that people care about and want to invest in. Your story offers clarity around what you do, who you serve, how, and why. It is the foundation of your brand and […]
Simon Turns One
Simon: his name carefully chosen, his life thoughtfully prayed over. It’s so evident how much Kyle and Allie cherish their little boy. This day was full of family and friends, and there was no shortage of joy throughout the entire home. The best part of capturing such a sweet moment in time for this family […]
Sneak Peek! Simon Turns One
I couldn’t wait to share this sneak peek of Simon’s birthday party! Truthfully, the video was ready yesterday but I was enjoying celebrating Easter with my little family and thought this would brighten up some Monday blues. Kiddos grow up so quickly don’t they? I’m so glad I was able to capture it so that […]