The 5 Hallmarks of Good Content

I’m a sucker for a Hallmark Christmas Movie. THE PLOT:   → Girl leaves the big city to visit a quaint Christmas town. → She meets a hot lumberjack in his mid-30s who’s somehow the perfect mix of sweet + successful… also still single?? → She has a huge breakthrough moment, falls madly in love, […]

How to Market Your Business with Heart in 2022

HOW TO MARKET YOUR BUSINESS WITH HEART IN 2022: Cause if there’s one thing I’m certain of → The world needs more of YOU. Let’s change the online space and market differently.   Here’s how: ✷ FOCUS ON RELATIONSHIPS Want to be known as the go-to expert? Start serving those who aren’t already paying you. […]

Storytelling is the New Marketing

I snapped this photo of us the other day before Nora’s drop off at school. She was Star of the Week and was sooo proud!! One of these days I’ll get everyone totally in the frame Nora got to bring 3 things for show and tell– one of them was her favorite story book about […]

Ditch the Old Way

Last week Nora and I were in a hit and run car accident. While we are both okay (praise God!) between the two of us, it completely freaked me out. Let’s just say that Nora was the brave one. All of the what if questions swirled in my mind. What if we’d been pushed into […]

Market with Heart, Soul & Story

It’s time to untwist the knife You’ve probably experienced these marketing tactics first hand Playing on insecurities Continually hitting on pain points Major Scarcity Next level FOMO Fear-tactics (you can’t do this without me/help) It stops here   I practice and teach (check out my mentorship programs!): Relatability Empathy Honesty Inclusivity YES, you do need […]

How to Make Reels that Go Viral

If you didn’t already know, REELS are kiiiinda a big deal…   Instagram has been moving towards a video-forward platform rather than simply a photo sharing app. (EEEEEK!!)   Videos are proven to be more engaging than photos; therefore, reels are a tool that can help you quickly capture the attention of your ideal client […]

My First Business Insider Feature!

I cannot believe this happened! With excitement and so much pride, I’m thrilled to share that I was featured in Business Insider!! Catch the full article on Business Insider – Here are some of the highlights! In addition to more income coming in, McVoy noted that stepping into the role of consultant and coach has been […]

How to Use Storytelling to Stand Out in a Crowded Market

The market is saturated with product and service providers in every industry. Between all the social media platforms and digital marketing channels, it’s easy for your business to get lost in a sea of options. So if you don’t want to be sucked into the void, lost in the crowd, and shouting into the void, I suggest you become really good at storytelling!