Embrace the Slow Times
The busy signal… Remember that sound?? We rarely encounter it nowadays and there are some days that I actually miss it. Why? Because it’s a signal that life is being lived, there’s a world outside of you, and sometimes you have to embrace the fact that you can’t do the thing you want to do […]
Truth Be Told, This is a Bunch of BS!
Hey my friend! I’ve been thinking about you — can you believe there’s only 4 months left in 2021?! Where has the time gone? I blink and my kids are way older. I reheat my coffee for the fourth time and it’s somehow 3:40 in the afternoon and I feel like not much has gotten […]
6 Steps You Need to Take Before Launching
Woo hoo! It’s launch day! Like any good gardener, you’ve prepped the soil, planted the seeds, watered the crops, and now you’re ready for an abundant harvest. Beep bop beep bop 🤖 {translating to business speak}: You’ve built brand visibility, added value, nurtured your leads, and now it’s time to launch. BUT WHAT THE HECK […]
Why Instagram Isn’t All It’s Cracked Up To Be
Instagram is like one giant game of keeping up with the Joneses. Those perfectly curated squares, likes, saves, and shares can seem alluring and give you a false sense of security and make you feel like your business is growing when in actuality, more IG followers doesn’t mean more money in your bank account. While […]
DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]
Motherhood & Business Ownership: Things you need to survive
Shoutout to all my fellow mamas and caretakers who raise humans while also serving your clients and running your business. This stuff isn’t easy and I need you to know that you’re a total rockstar. And if no one has told you today, you’re doing an amazing job. Seriously top-notch.My son just turned 9 months […]
Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]