6 Steps You Need to Take Before Launching
Woo hoo! It’s launch day! Like any good gardener, you’ve prepped the soil, planted the seeds, watered the crops, and now you’re ready for an abundant harvest. Beep bop beep bop 🤖 {translating to business speak}: You’ve built brand visibility, added value, nurtured your leads, and now it’s time to launch. BUT WHAT THE HECK […]
How to Find Clarity In Your Messaging
Show Notes from a Clubhouse conversation with Grace Blacksea I got to spend part of my morning with the amazing, the incredible Grace Blacksea of Quench Collective as we discussed the importance of having clarity in your messaging. As business owners, it’s all to easy to overcomplicate things and lose sight of our aligned client […]
Why Instagram Isn’t All It’s Cracked Up To Be
Instagram is like one giant game of keeping up with the Joneses. Those perfectly curated squares, likes, saves, and shares can seem alluring and give you a false sense of security and make you feel like your business is growing when in actuality, more IG followers doesn’t mean more money in your bank account. While […]
Motherhood & Business Ownership: Things you need to survive
Shoutout to all my fellow mamas and caretakers who raise humans while also serving your clients and running your business. This stuff isn’t easy and I need you to know that you’re a total rockstar. And if no one has told you today, you’re doing an amazing job. Seriously top-notch.My son just turned 9 months […]
Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]
I Didn’t Want to Go to College
I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I […]
3 Tips To create your Brand Voice
What is a brand voice? I’m so glad you asked! It’s the way you talk to your customers — on your website, video content, social media, ads, offers, etc. It’s important to remember that people invest more when there is emotional connection, so you want your brand voice to connect with your audience and get […]
What is Your Brand’s Identity?
Did you know that your brand’s identity is tied to more than your color palette, logo, and web theme? Yep. Your branding actually includes your mission, vision, core values, story, expertise and desired user experience. And all of these things should be infused with your brand voice, which shows off your personality;. Let me break […]