Should Your Business Be Using AI Video? Here’s What to Know First
Google Vids is here—and everyone’s about to become a “video creator.” But before you hit generate, let’s get one thing straight: Access does not equal expertise. Should your business be using AI video? Smart tools don’t replace smart strategy. Here’s what to know first.
AIA Grand Rapids
AIA Grand Rapids, a local chapter of AIA, unites and amplifies the voices of the architectural profession to empower and inspire our members and communities. Services Marketing StrategyWeb StrategyWeb DesignWeb DevelopmentCopywritingVideo Production Industry ArchitectureNon-Profit Organization What We did We partnered with AIA Grand Rapids to transform their digital presence from the ground up. Starting with […]
5 Signs Your Brand Is Underperforming and How to Reposition It for Success
If you’ve DIYed your brand and marketing without a strategic plan, you might be feeling the pinch. Here’s how to tell if your brand is holding you back and what to do about it.
Founders Insights: How to create a multidimensional and profitable business.
It was a soul-crushing moment when my 8th grade Art Teacher, who doubled as the volleyball coach, called me into her classroom to break the news that I did not make the volleyball team. “Unfortunately you can’t overhand serve and you’re not tall enough for the team… But Ellie still loves you!” Ellie was her […]
Why Brand Experience Is the Secret to Business Growth
What is brand experience and why should you care about it? This is a really important question whether you’re a business owner or consumer. Today, instead of just consuming marketing content to form opinions, we are influenced by friends, family, social media, video content, and review sites. As a business, that means you need can’t […]
Bold New Branding: What Prompted Our Brand Extension
You know that saying that you can’t be in two places at once? We are challenging assumptions and expectations in a whole new way…. I’m very excited to share that we’ve officially split our LMC Agency and Liz McVoy Coaching websites! When I started my business in 2019, I had hopes and dreams of running […]
Recalibrate & Refocus
This week’s content is dedicated to recalibrating and refocusing as you head into the New Year! Cause when you’re head-down in your work, constantly creating the next thing in your product suite, or serving your clients with your whole self… It’s easy to lift your head to see a wall of fog in front of […]
Strategy Check
I’m breaking ALL the rules today. “They” say serve, serve, serve, add value and be yourself THEN you’ll get clients. ✷ I disagree… well, actually, I just wanna add to it… YOU HAVE TO HAVE A STRATEGY! (aka, a plan to get clients, make money, and make it a repeatable, scalable gig) QUICK STRATEGY AUDIT […]
Do it Differently in 2022
Friend, want next year to be different? Here’s where I’d start ↓ ✷ Identify what you’re good at and where you struggle. ✷ Invest in accountability, guidance, and direction where you need it. ✷ Take aligned action that truly moves you forward. I want you to feel clear, confident, and be able to market your […]
The 5 Hallmarks of Good Content
I’m a sucker for a Hallmark Christmas Movie. THE PLOT: → Girl leaves the big city to visit a quaint Christmas town. → She meets a hot lumberjack in his mid-30s who’s somehow the perfect mix of sweet + successful… also still single?? → She has a huge breakthrough moment, falls madly in love, […]