Ditch the Old Way
Last week Nora and I were in a hit and run car accident. While we are both okay (praise God!) between the two of us, it completely freaked me out. Let’s just say that Nora was the brave one. All of the what if questions swirled in my mind. What if we’d been pushed into […]
Market with Heart, Soul & Story
It’s time to untwist the knife You’ve probably experienced these marketing tactics first hand Playing on insecurities Continually hitting on pain points Major Scarcity Next level FOMO Fear-tactics (you can’t do this without me/help) It stops here I practice and teach (check out my mentorship programs!): Relatability Empathy Honesty Inclusivity YES, you do need […]
Time to Get Visible
OH !! Can I just say that as a mom of two, my life is full of enough that I don’t need my marketing to be too?! Can I get an amen from my fellow mamas?? → Growing your biz → Moving the needle → Scaling to 6 figures Blah blah blah… it all feels […]
How to Honor Your Brand Values with Social Media
As the CEO & Founder of the Liz McVoy Creative brand, it’s so important to me that our actions both on and offline honor our brand values. Over the last year, I shared my heart, energy, and knowledge around video, branding, marketing, motherhood and entrepreneurship in hopes of helping others reach their goals, feel less […]
6 Steps You Need to Take Before Launching
Woo hoo! It’s launch day! Like any good gardener, you’ve prepped the soil, planted the seeds, watered the crops, and now you’re ready for an abundant harvest. Beep bop beep bop 🤖 {translating to business speak}: You’ve built brand visibility, added value, nurtured your leads, and now it’s time to launch. BUT WHAT THE HECK […]
Why Instagram Isn’t All It’s Cracked Up To Be
Instagram is like one giant game of keeping up with the Joneses. Those perfectly curated squares, likes, saves, and shares can seem alluring and give you a false sense of security and make you feel like your business is growing when in actuality, more IG followers doesn’t mean more money in your bank account. While […]
DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]