How to Navigate Shifts In Your Business | SHIFT Series, part III

We recently implemented Summer Fridays which means our office is officially closed on Fridays and I get to be home with my kids!! I dreamed of this day! Nora, Isaac and I have a whole list of fun activities for the summer. Blueberry picking at a local farm. Time swimming at the lake. Trips to […]

How to Know If You Need to Pivot Your Business

“I’m tired of relying on Instagram for leads.” “My agency is sustaining me right now because my courses aren’t selling like they used to.” “I want my brand to grow beyond courses into a lifestyle company but I don’t know where to start.” These are just a few blurbs from recent conversations with fellow female […]

Founders Insights: How to create a multidimensional and profitable business.

blue and white abstract painting

It was a soul-crushing moment when my 8th grade Art Teacher, who doubled as the volleyball coach, called me into her classroom to break the news that I did not make the volleyball team. “Unfortunately you can’t overhand serve and you’re not tall enough for the team… But Ellie still loves you!” Ellie was her […]

Bold New Branding: What Prompted Our Brand Extension

You know that saying that you can’t be in two places at once? We are challenging assumptions and expectations in a whole new way…. I’m very excited to share that we’ve officially split our LMC Agency and Liz McVoy Coaching websites! When I started my business in 2019, I had hopes and dreams of running […]

Recalibrate & Refocus

This week’s content is dedicated to recalibrating and refocusing as you head into the New Year! Cause when you’re head-down in your work, constantly creating the next thing in your product suite, or serving your clients with your whole self… It’s easy to lift your head to see a wall of fog in front of […]

Progress Over Perfection

DO YOU STRUGGLE WITH SEEKING PERFECTION OVER PROGRESS? I tell ya what, whenever I focus too much on perfection, I completely miss celebrating the progress I’ve made and often feel more frustrated, discouraged, and doubtful. What about you? Have you ever considered that progress can look different than you originally imagined? Think about it — […]

This One Goes Out to You

This one goes out to all the GHOSTS Kidding. Ghosting isn’t cool. This one is really for YOU: → The busy mom who would give up an entire night’s sleep if it meant she would feel less overwhelmed when the sun rises. → The frustrated creative who has big ideas but lacks clarity and direction […]

Lower Your Expectations

It’s time to LOWER your expectations.   Betcha didn’t think I’d give you that nugget today! Executing to perfection isn’t always possible *sigh* Well before I was a business owner, having kids challenged my enneagram 1 tendencies!⁣ There’s no such thing as perfectly in place anymore. ⁣Whenever I can get to it is the right […]

Serving Well vs. Looking Popular

What do you value most? Popularity? Money? Deep friendships? Building a legacy? There’s no right or wrong answer here but ask yourself this: Am I more focused on serving well or looking popular? If the bells and whistles went away, would my business still stand? Social media follower count, viral reels, email list size… Those […]