Why Brand Experience Is the Secret to Business Growth
What is brand experience and why should you care about it? This is a really important question whether you’re a business owner or consumer. Today, instead of just consuming marketing content to form opinions, we are influenced by friends, family, social media, video content, and review sites. As a business, that means you need can’t […]
Recalibrate & Refocus
This week’s content is dedicated to recalibrating and refocusing as you head into the New Year! Cause when you’re head-down in your work, constantly creating the next thing in your product suite, or serving your clients with your whole self… It’s easy to lift your head to see a wall of fog in front of […]
This One Goes Out to You
This one goes out to all the GHOSTS Kidding. Ghosting isn’t cool. This one is really for YOU: → The busy mom who would give up an entire night’s sleep if it meant she would feel less overwhelmed when the sun rises. → The frustrated creative who has big ideas but lacks clarity and direction […]
Strategy Check
I’m breaking ALL the rules today. “They” say serve, serve, serve, add value and be yourself THEN you’ll get clients. ✷ I disagree… well, actually, I just wanna add to it… YOU HAVE TO HAVE A STRATEGY! (aka, a plan to get clients, make money, and make it a repeatable, scalable gig) QUICK STRATEGY AUDIT […]
Serving Well vs. Looking Popular
What do you value most? Popularity? Money? Deep friendships? Building a legacy? There’s no right or wrong answer here but ask yourself this: Am I more focused on serving well or looking popular? If the bells and whistles went away, would my business still stand? Social media follower count, viral reels, email list size… Those […]
How To Make 2022 Your Best Year Yet
Did you know that more than 4.4 million new businesses were created in the U.S. last year!! So many of them are online and/or online-only, which means that business owners today have to be more agile and innovative than ever! That statistic can immediately evoke feelings of panic and overwhelm because people think “gee, I need […]
Not For Everyone
Remember the days of dialing #411 to get information? Well put your phone down, friend, cause I’ma drop some Growth Week deets on ya! Walk in: with a goal to launch a new offer Walk out: with everything you need to sell it time and time again (aka an organic marketing funnel!) You, me, and […]
“PIVOT!!”
If you’re a FRIENDS fan you know it well — the scene where Ross is determined to get his brand new couch up an impossible staircase. Who does he enlist for help? Chandler and Rachel. Pause here >> Doesn’t everyone know that Monica would’ve been the best woman for the job?! Highly organized, problem-solver, and […]
The One Word that Will Make You Wanna 💩 Yourself
CHANGE. Change can be exhilarating, life-giving, and also terrifying. It’s like that Frozen song that plays at our house alllll the dang time >> It’s the unknown that gets you spinning! (in a less sing-songy, ice everywhere sorta way) Here’s a thought for you today — We never drift into anything good. You […]
It’s Time to Focus on Yourself
When is the last time you carved out space to focus on yourself? I had to think about this one for a moment… it’s been about 3 months for me and boy, I can feel it! There’s something special that happens when you take space for yourself. You get creative, dream a little, start thinking […]