5 Signs Your Brand Is Underperforming and How to Reposition It for Success
If you’ve DIYed your brand and marketing without a strategic plan, you might be feeling the pinch. Here’s how to tell if your brand is holding you back and what to do about it.
How to Navigate Shifts In Your Business | SHIFT Series, part III
We recently implemented Summer Fridays which means our office is officially closed on Fridays and I get to be home with my kids!! I dreamed of this day! Nora, Isaac and I have a whole list of fun activities for the summer. Blueberry picking at a local farm. Time swimming at the lake. Trips to […]
How to Know If You Need to Pivot Your Business
“I’m tired of relying on Instagram for leads.” “My agency is sustaining me right now because my courses aren’t selling like they used to.” “I want my brand to grow beyond courses into a lifestyle company but I don’t know where to start.” These are just a few blurbs from recent conversations with fellow female […]
What I Learned After Spending A Year Restructuring My Company | SHIFT Series Part 1
What I Learned After Spending A Year Restructuring My Company | SHIFT Series Part 1 A year ago my husband and I jetted off to New York City for a fancy business trip where I got to meet up with other entrepreneurs, relax at a bougie spa, and then spend a few days exploring the […]
How to Build a Brand During Times of Uncertainty
Humility, perseverance, and resilience are three character traits required to be a parent and a business owner. I cannot believe it’s been two years since I hit launch on my video course, shifted my business online, and decided to go all in on my dream of scaling my business from a whisper to something that […]
Founders Insights: How to create a multidimensional and profitable business.
It was a soul-crushing moment when my 8th grade Art Teacher, who doubled as the volleyball coach, called me into her classroom to break the news that I did not make the volleyball team. “Unfortunately you can’t overhand serve and you’re not tall enough for the team… But Ellie still loves you!” Ellie was her […]
Why Brand Experience Is the Secret to Business Growth
What is brand experience and why should you care about it? This is a really important question whether you’re a business owner or consumer. Today, instead of just consuming marketing content to form opinions, we are influenced by friends, family, social media, video content, and review sites. As a business, that means you need can’t […]
Recalibrate & Refocus
This week’s content is dedicated to recalibrating and refocusing as you head into the New Year! Cause when you’re head-down in your work, constantly creating the next thing in your product suite, or serving your clients with your whole self… It’s easy to lift your head to see a wall of fog in front of […]
This One Goes Out to You
This one goes out to all the GHOSTS Kidding. Ghosting isn’t cool. This one is really for YOU: → The busy mom who would give up an entire night’s sleep if it meant she would feel less overwhelmed when the sun rises. → The frustrated creative who has big ideas but lacks clarity and direction […]
A Lot Can Happen in 18 Months – Part 2
WARNING: This post contains money talk. Do NOT compare yourself! I made $1000 in my first course launch and it didn’t even cover half of the investment I’d made just months prior. But that was okay! I began! It was the starting point. Today, we’ve more than doubled last year’s revenue and expanded our team […]