The Ultimate Way to Stand Out In Front Of Your Dream Clients
DING! The overhead speaker sounded “Buckle up folks! This is gonna be a bumpy flight so we won’t be turning off the seat belt sign until we reach Detroit.” The phrase every parent loves to hear when flying with kids… said no one ever. I’ll save you the gory details but right after they said […]
DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]
Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]
I Didn’t Want to Go to College
I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I […]
What is Your Brand’s Identity?
Did you know that your brand’s identity is tied to more than your color palette, logo, and web theme? Yep. Your branding actually includes your mission, vision, core values, story, expertise and desired user experience. And all of these things should be infused with your brand voice, which shows off your personality;. Let me break […]