Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]
How to Use Storytelling to Stand Out in a Crowded Market
The market is saturated with product and service providers in every industry. Between all the social media platforms and digital marketing channels, it’s easy for your business to get lost in a sea of options. So if you don’t want to be sucked into the void, lost in the crowd, and shouting into the void, I suggest you become really good at storytelling!