How to Navigate Shifts In Your Business | SHIFT Series, part III
We recently implemented Summer Fridays which means our office is officially closed on Fridays and I get to be home with my kids!! I dreamed of this day! Nora, Isaac and I have a whole list of fun activities for the summer. Blueberry picking at a local farm. Time swimming at the lake. Trips to […]
Recalibrate & Refocus
This week’s content is dedicated to recalibrating and refocusing as you head into the New Year! Cause when you’re head-down in your work, constantly creating the next thing in your product suite, or serving your clients with your whole self… It’s easy to lift your head to see a wall of fog in front of […]
Strategy Check
I’m breaking ALL the rules today. “They” say serve, serve, serve, add value and be yourself THEN you’ll get clients. ✷ I disagree… well, actually, I just wanna add to it… YOU HAVE TO HAVE A STRATEGY! (aka, a plan to get clients, make money, and make it a repeatable, scalable gig) QUICK STRATEGY AUDIT […]
Do it Differently in 2022
Friend, want next year to be different? Here’s where I’d start ↓ ✷ Identify what you’re good at and where you struggle. ✷ Invest in accountability, guidance, and direction where you need it. ✷ Take aligned action that truly moves you forward. I want you to feel clear, confident, and be able to market your […]
The 5 Hallmarks of Good Content
I’m a sucker for a Hallmark Christmas Movie. THE PLOT: → Girl leaves the big city to visit a quaint Christmas town. → She meets a hot lumberjack in his mid-30s who’s somehow the perfect mix of sweet + successful… also still single?? → She has a huge breakthrough moment, falls madly in love, […]
How to Market Your Business with Heart in 2022
HOW TO MARKET YOUR BUSINESS WITH HEART IN 2022: Cause if there’s one thing I’m certain of → The world needs more of YOU. Let’s change the online space and market differently. Here’s how: ✷ FOCUS ON RELATIONSHIPS Want to be known as the go-to expert? Start serving those who aren’t already paying you. […]
Storytelling is the New Marketing
I snapped this photo of us the other day before Nora’s drop off at school. She was Star of the Week and was sooo proud!! One of these days I’ll get everyone totally in the frame Nora got to bring 3 things for show and tell– one of them was her favorite story book about […]
Ditch the Old Way
Last week Nora and I were in a hit and run car accident. While we are both okay (praise God!) between the two of us, it completely freaked me out. Let’s just say that Nora was the brave one. All of the what if questions swirled in my mind. What if we’d been pushed into […]
Market with Heart, Soul & Story
It’s time to untwist the knife You’ve probably experienced these marketing tactics first hand Playing on insecurities Continually hitting on pain points Major Scarcity Next level FOMO Fear-tactics (you can’t do this without me/help) It stops here I practice and teach (check out my mentorship programs!): Relatability Empathy Honesty Inclusivity YES, you do need […]
How To Make 2022 Your Best Year Yet
Did you know that more than 4.4 million new businesses were created in the U.S. last year!! So many of them are online and/or online-only, which means that business owners today have to be more agile and innovative than ever! That statistic can immediately evoke feelings of panic and overwhelm because people think “gee, I need […]