A crisp yellow-lined notebook, a pen with only half the ink left, and a pair of mittens on a snowy day. 
That’s how I started my email list.
>> No fancy lead magnet
>> No fancy funnel with a killer welcome sequence.
And you know what? I was freaking THRILLED and proud that I started!
That was half the battle.
Next, I figured out what would make a great opt-in, wrote a personality-filled, value-based welcome sequence, and voila, I was just as legit as Jenna Kutcher! 
Well… almost…
HERE’S WHAT I DID WRONG 
I lacked consistent emails that engaged, served, and captivated my audience.
My content was as dry as a rice cake 
until I learned how to use my voice and stories to make email marketing not just a part of my marketing strategy, but something I looked forward to writing each week.
Once I had my voice down, it was a game-changer in growing my know, like, and trust factor.
READY TO START OR REVAMP YOUR EMAIL LIST?
Here’s where to begin:
Choose a platform that works for you today and upgrade as you grow. I still use @flodesk because it’s beautiful, simple, and easy to use. 
Grab my 50% off code
Create a welcome sequence that shows your personality!
Set expectations and be consistent
Be real and relatable – we’re speaking to real people after all
Both Facebook and Instagram were down most of the day yesterday…WHICH IS WHY YOU NEED A MULTI-CHANNEL APPROACH TO MARKETING!
Start an email list. It’s simple + fun and allows me to show up even with socials are down.
Are you utilizing email in your marketing plan? More importantly, are you using it as a way to build genuine connections?
P.S. Unclear about your Brand Voice? Take my free quiz! It’s FRIENDS themed and the linked here.