Did you know that your brand’s identity is tied to more than your color palette, logo, and web theme? Yep. Your branding actually includes your mission, vision, core values, story, expertise and desired user experience. And all of these things should be infused with your brand voice, which shows off your personality;.
Let me break it down for ya!
BRAND STORY: How did you get started? Who do you serve in your business and why? What inspires you/is your biggest ‘WHY’ behind why you do what you do?
CORE VALUES: The pillars of your brand, the things you stand for and are known by. For instance, mine are integrity, authenticity, and upmost quality.
YOUR EXPERTISE: What makes you stand out in your field? It’s not a game of if you’re better than your competitors, but more-so of what makes you unique in how you serve?
USER EXPERIENCE: This one is huge. What does it feel like when interacting with your business? From your website to your social media content, the products you deliver and the process you curate before, during, and after project completion.
If you’re reading this and going, “Liz I have NO idea what you’re talking about” or “Help me figure this out!” I wanna put you at ease and let you know how I can help!
My superpower is helping entrepreneurs elevate their brand through solid creative direction and engaging media content. And guess what?! Your brand identity is the foundation in this process.
So stop sitting there feeling overwhelmed and confused. Schedule your free clarity call so we can get you some answers and identify the next steps!
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