How to Find Clarity In Your Messaging
Show Notes from a Clubhouse conversation with Grace Blacksea I got to spend part of my morning with the amazing, the incredible Grace Blacksea of Quench Collective as we discussed the importance of having clarity in your messaging. As business owners, it’s all to easy to overcomplicate things and lose sight of our aligned client […]
Why Instagram Isn’t All It’s Cracked Up To Be
Instagram is like one giant game of keeping up with the Joneses. Those perfectly curated squares, likes, saves, and shares can seem alluring and give you a false sense of security and make you feel like your business is growing when in actuality, more IG followers doesn’t mean more money in your bank account. While […]
Great Tools for Video Production
True or False: You should really buy a nice DSLR if you want to create video content for your business. Answer: FALSE! While I appreciate everything I learned in film school, video has become so essential in everyday marketing that it’s a skill you shouldn’t have to go without just because you don’t have formal […]
DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]
My best tips for launching in your business
How I launched my first online course in less than four weeks… and during a global pandemic.
Motherhood & Business Ownership: Things you need to survive
Shoutout to all my fellow mamas and caretakers who raise humans while also serving your clients and running your business. This stuff isn’t easy and I need you to know that you’re a total rockstar. And if no one has told you today, you’re doing an amazing job. Seriously top-notch.My son just turned 9 months […]
Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]
The Best 3 Ways To Create An Elevated Brand Experience
Want to elevate your brand to stand out? What comes to mind when you hear the word “elevated?” For me, I think of premium, high-quality goods and experiences. They aren’t average, cheap, or thrown together, rather I expect a curated, thoughtful, excellent experience with a product or service and the brand behind it. Starbucks is […]
How to Work With Me in 2021
ELEVATE. CONNECT. CONVERT. These are my super powers as a 10+ year Video and Marketing Consultant, Agency owner, and coach. I help creative service providers: Attract more clients Stand out as the expert Create converting marketing content Scale their income My Signature Trio: Video, Branding, & Marketing Video: Video attracts, connects, and converts leads faster […]
My First Business Insider Feature!
I cannot believe this happened! With excitement and so much pride, I’m thrilled to share that I was featured in Business Insider!! Catch the full article on Business Insider – Here are some of the highlights! In addition to more income coming in, McVoy noted that stepping into the role of consultant and coach has been […]