DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]
My best tips for launching in your business
How I launched my first online course in less than four weeks… and during a global pandemic.
Motherhood & Business Ownership: Things you need to survive
Shoutout to all my fellow mamas and caretakers who raise humans while also serving your clients and running your business. This stuff isn’t easy and I need you to know that you’re a total rockstar. And if no one has told you today, you’re doing an amazing job. Seriously top-notch.My son just turned 9 months […]
Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]
The Best 3 Ways To Create An Elevated Brand Experience
Want to elevate your brand to stand out? What comes to mind when you hear the word “elevated?” For me, I think of premium, high-quality goods and experiences. They aren’t average, cheap, or thrown together, rather I expect a curated, thoughtful, excellent experience with a product or service and the brand behind it. Starbucks is […]
How to Work With Me in 2021
ELEVATE. CONNECT. CONVERT. These are my super powers as a 10+ year Video and Marketing Consultant, Agency owner, and coach. I help creative service providers: Attract more clients Stand out as the expert Create converting marketing content Scale their income My Signature Trio: Video, Branding, & Marketing Video: Video attracts, connects, and converts leads faster […]
My First Business Insider Feature!
I cannot believe this happened! With excitement and so much pride, I’m thrilled to share that I was featured in Business Insider!! Catch the full article on Business Insider – Here are some of the highlights! In addition to more income coming in, McVoy noted that stepping into the role of consultant and coach has been […]
How to Use Storytelling to Stand Out in a Crowded Market
The market is saturated with product and service providers in every industry. Between all the social media platforms and digital marketing channels, it’s easy for your business to get lost in a sea of options. So if you don’t want to be sucked into the void, lost in the crowd, and shouting into the void, I suggest you become really good at storytelling!
Proven Storytelling Tactics to Engage Your Audience
I’ve said it once and I’ll say it again. If you want greater engagement, bigger sales, and brand loyalists, you need to become a good storyteller. Stories are the foundation of sales – in order to persuade your audience to take action, you first need to make sure they’re problem aware, meaning they understand they […]
The Top 5 Marketing Questions I Get All The Time And Where to Begin
The five marketing questions I get all the time: 1. When and where should I post on social media? 2. Do I need a website right away? 3. How do I attract the right people? 4. I don’t even have a logo, should I hire a designer? 5. Where do I even start?? If […]