Do it Differently in 2022
Friend, want next year to be different? Here’s where I’d start ↓ ✷ Identify what you’re good at and where you struggle. ✷ Invest in accountability, guidance, and direction where you need it. ✷ Take aligned action that truly moves you forward. I want you to feel clear, confident, and be able to market your […]
The 5 Hallmarks of Good Content
I’m a sucker for a Hallmark Christmas Movie. THE PLOT: → Girl leaves the big city to visit a quaint Christmas town. → She meets a hot lumberjack in his mid-30s who’s somehow the perfect mix of sweet + successful… also still single?? → She has a huge breakthrough moment, falls madly in love, […]
How to Market Your Business with Heart in 2022
HOW TO MARKET YOUR BUSINESS WITH HEART IN 2022: Cause if there’s one thing I’m certain of → The world needs more of YOU. Let’s change the online space and market differently. Here’s how: ✷ FOCUS ON RELATIONSHIPS Want to be known as the go-to expert? Start serving those who aren’t already paying you. […]
Storytelling is the New Marketing
I snapped this photo of us the other day before Nora’s drop off at school. She was Star of the Week and was sooo proud!! One of these days I’ll get everyone totally in the frame Nora got to bring 3 things for show and tell– one of them was her favorite story book about […]
Ditch the Old Way
Last week Nora and I were in a hit and run car accident. While we are both okay (praise God!) between the two of us, it completely freaked me out. Let’s just say that Nora was the brave one. All of the what if questions swirled in my mind. What if we’d been pushed into […]
Lower Your Expectations
It’s time to LOWER your expectations. Betcha didn’t think I’d give you that nugget today! Executing to perfection isn’t always possible *sigh* Well before I was a business owner, having kids challenged my enneagram 1 tendencies! There’s no such thing as perfectly in place anymore. Whenever I can get to it is the right […]
A Lot Can Happen in 18 Months – Part 2
WARNING: This post contains money talk. Do NOT compare yourself! I made $1000 in my first course launch and it didn’t even cover half of the investment I’d made just months prior. But that was okay! I began! It was the starting point. Today, we’ve more than doubled last year’s revenue and expanded our team […]
A Lot Can Happen in 18 Months – Part 1
Queue sappy mom story and a humble brag. 👇 (part 1) For the past 18 months, I’ve watched my son go from a little baby to toddling around as his own unique little human. He’s full of joy, endless smiles, he has 1 dimple on his right cheek, and he melts my heart. 💙 → […]
Serving Well vs. Looking Popular
What do you value most? Popularity? Money? Deep friendships? Building a legacy? There’s no right or wrong answer here but ask yourself this: Am I more focused on serving well or looking popular? If the bells and whistles went away, would my business still stand? Social media follower count, viral reels, email list size… Those […]
Market with Heart, Soul & Story
It’s time to untwist the knife You’ve probably experienced these marketing tactics first hand Playing on insecurities Continually hitting on pain points Major Scarcity Next level FOMO Fear-tactics (you can’t do this without me/help) It stops here I practice and teach (check out my mentorship programs!): Relatability Empathy Honesty Inclusivity YES, you do need […]