Storytelling is the New Marketing
I snapped this photo of us the other day before Nora’s drop off at school. She was Star of the Week and was sooo proud!! One of these days I’ll get everyone totally in the frame Nora got to bring 3 things for show and tell– one of them was her favorite story book about […]
Ditch the Old Way
Last week Nora and I were in a hit and run car accident. While we are both okay (praise God!) between the two of us, it completely freaked me out. Let’s just say that Nora was the brave one. All of the what if questions swirled in my mind. What if we’d been pushed into […]
Lower Your Expectations
It’s time to LOWER your expectations. Betcha didn’t think I’d give you that nugget today! Executing to perfection isn’t always possible *sigh* Well before I was a business owner, having kids challenged my enneagram 1 tendencies! There’s no such thing as perfectly in place anymore. Whenever I can get to it is the right […]
A Lot Can Happen in 18 Months – Part 2
WARNING: This post contains money talk. Do NOT compare yourself! I made $1000 in my first course launch and it didn’t even cover half of the investment I’d made just months prior. But that was okay! I began! It was the starting point. Today, we’ve more than doubled last year’s revenue and expanded our team […]
A Lot Can Happen in 18 Months – Part 1
Queue sappy mom story and a humble brag. 👇 (part 1) For the past 18 months, I’ve watched my son go from a little baby to toddling around as his own unique little human. He’s full of joy, endless smiles, he has 1 dimple on his right cheek, and he melts my heart. 💙 → […]
Serving Well vs. Looking Popular
What do you value most? Popularity? Money? Deep friendships? Building a legacy? There’s no right or wrong answer here but ask yourself this: Am I more focused on serving well or looking popular? If the bells and whistles went away, would my business still stand? Social media follower count, viral reels, email list size… Those […]
Market with Heart, Soul & Story
It’s time to untwist the knife You’ve probably experienced these marketing tactics first hand Playing on insecurities Continually hitting on pain points Major Scarcity Next level FOMO Fear-tactics (you can’t do this without me/help) It stops here I practice and teach (check out my mentorship programs!): Relatability Empathy Honesty Inclusivity YES, you do need […]
Embrace the Slow Times
The busy signal… Remember that sound?? We rarely encounter it nowadays and there are some days that I actually miss it. Why? Because it’s a signal that life is being lived, there’s a world outside of you, and sometimes you have to embrace the fact that you can’t do the thing you want to do […]
How To Make 2022 Your Best Year Yet
Did you know that more than 4.4 million new businesses were created in the U.S. last year!! So many of them are online and/or online-only, which means that business owners today have to be more agile and innovative than ever! That statistic can immediately evoke feelings of panic and overwhelm because people think “gee, I need […]
Respond > React
There are some days where I want to quit motherhood. Try as I might to get up at 6:20am, spend some quiet time in the Word, take a few sips of coffee while it’s hot, and then get my kids out of the house on time, it RARELY happens as planned. Someone wakes up early. […]