The Ultimate Guide to Brand Strategy vs Brand Identity
Brand strategy, content marketing, brand identity, logo design, and visuals often get intermingled and mixed up. So what I want to talk about today is the real difference between brand strategy and brand identity. Additionally, I want to skim the surface of when content marketing comes into play! First, when it comes to your brand […]
2 Powerful Goal Setting Tips You Need
I spent a good part of the weekend helping Nora write Valentine’s cards for everyone of her classmates. I watched her determined face and tiny hands grip the crayon as she traced over each letter and then she’d nudge me (hard) after each name was complete. She was full of pride and I thought to […]
Bold New Branding: What Prompted Our Brand Extension
You know that saying that you can’t be in two places at once? We are challenging assumptions and expectations in a whole new way…. I’m very excited to share that we’ve officially split our LMC Agency and Liz McVoy Coaching websites! When I started my business in 2019, I had hopes and dreams of running […]
How to Income Stack for Profitable Months
15k months are 100% possible in your business. (INSERT EYE ROLL!) I know, I know, I hate how numbers are wildly thrown out there but let’s talk about HOW you actually make 15k months happen. HINT: Income stacking!! Reach out to our team if you want help with this! Okay, time to read on. […]
I Deleted Instagram…
I deleted Instagram from my phone for 2 weeks. Here’s what happened… At first I found myself swiping to the second screen on my phone as my eyes darted around to find that orangy-pink icon that’s supposed to make you feel more connected to the world. My thoughts became louder as they bounced in my […]
My Unconventional Word of the Year for 2022
New years always prompt goal setting sessions, big brainstorms, tons of sticky notes, journaling, and business planning. Am I right or am I right?! But before we can get to all of those sparkly goals and shiny numbers for 2022, we have to set an intention. This year, my word is a bit unconventional. I’ll […]
Recalibrate & Refocus
This week’s content is dedicated to recalibrating and refocusing as you head into the New Year! Cause when you’re head-down in your work, constantly creating the next thing in your product suite, or serving your clients with your whole self… It’s easy to lift your head to see a wall of fog in front of […]
Progress Over Perfection
DO YOU STRUGGLE WITH SEEKING PERFECTION OVER PROGRESS? I tell ya what, whenever I focus too much on perfection, I completely miss celebrating the progress I’ve made and often feel more frustrated, discouraged, and doubtful. What about you? Have you ever considered that progress can look different than you originally imagined? Think about it — […]
This One Goes Out to You
This one goes out to all the GHOSTS Kidding. Ghosting isn’t cool. This one is really for YOU: → The busy mom who would give up an entire night’s sleep if it meant she would feel less overwhelmed when the sun rises. → The frustrated creative who has big ideas but lacks clarity and direction […]
Strategy Check
I’m breaking ALL the rules today. “They” say serve, serve, serve, add value and be yourself THEN you’ll get clients. ✷ I disagree… well, actually, I just wanna add to it… YOU HAVE TO HAVE A STRATEGY! (aka, a plan to get clients, make money, and make it a repeatable, scalable gig) QUICK STRATEGY AUDIT […]