About LMC Agency

We're An Anti-Agency of Sorts

Pay for Results, Not Overhead.

LMC is Based in Grand Rapids, Michigan | Partnering with brands worldwide.

As a boutique studio in West Michigan, our clients are paying for results, not the overhead-heavy structure of traditional agencies that come with layers of approval, inflated fees, and generic solutions.

Operating as a small, scalable team, we can be a flexible partner that brings in specialized talent only as needed, so you always get a personalized approach and work with the A-team.

Our clients range from B2B tech firms to B2C non-profits. No matter the size or budget, we always aim to deliver exceptional value.

What We're About

Mission

Elevate and amplify our clients so they can connect with and better serve their customers.

Approach

Build from the ground-up, driving visibility, trust, and sales through storytelling and high-impact content.

Values

Always follow through.
Honesty and candor matter.
Everyone has a seat at the table.

Team

You get the A-list team. Always. Work directly with the founder—not layers of account managers.

Our Promise

You want to connect with and serve your customers, but the bandwidth or resources aren’t always there. We’re here to help you maximize your marketing impact even when things are limited. Our promise is to up-level your brand’s digital presence and to simplify your marketing so you see a return on your investment.

Are you ready to quit wasting time and money on strategies that don’t deliver and content that bores? If so, reach out to our team to get started.

Words of Affirmation

"Working with LMC was a breath of fresh air."

Liz and her team helped me find the balance I had been struggling to achieve in my brand. I felt validated, seen, and so excited about every moment! I’m looking at my brand visuals now and feeling a surge of excitement. It’s like, ‘Yes, this is what I wanted!’ The colors, fonts, and overall vibe feel upscale, playful, and trend-setting. It’s everything I had hoped for.”

– STEPHANIE BOOTH, CEO, SAFE HAVEN

Meet Liz McVoy

Founder, LMC Agency

As a brand storyteller, Liz showcases over 15 years of creative brand marketing expertise, navigating production houses on the West Coast and partnerships with prestigious universities in the Big 10 and ACC.

When not working, you can find Liz baking elaborate birthday cakes for her kids, gardening, hosting game nights, or dreaming up DIY projects that involve power tools.

Stemming from a passion to support other women, Liz is also the founder of FlourishGR, a league of entrepreneurial women in Grand Rapids, Michigan.

Trusted By:

Igniting Impact

We partnered with LMC to produce videos for our monthly newsletter and social media channels. The videos look awesome! We have received very encouraging feedback from our leadership team and our sales team was eager to use them to further conversations with potential clients!

Liz has a fantastic eye for media and design. She took a mere concept and transformed it into an AMAZING website that was packed with powerful messaging, imagery, and on-brand elements. Her guidance in creative direction and marketing strategy took our online presence to the next level and we loved working with her from start to finish.

We signed a huge contract within days of our rebrand and website launch. Our client said that our website made him feel comfortable and showed how professional and capable we are. Liz and her team took a daunting idea and turned it into a brand we could have never dreamed up without them. The branding fits us so well and looks incredibly professional. We are obsessed!

Liz is a true game-changer. A creative genius and master strategist, she has an innate ability to make everything better. Working with her is an absolute blast! As a consultant and coach, she not only listens attentively but also draws from her extensive experience to provide invaluable advice. Her talent for outlining actionable steps propels my business forward with unwavering precision.

Liz and her team absolutely blew us out of the water! From our brand messaging and visual identity to our website design and overall positioning strategy. It's like they got into our heads to uncover our values and vision then positioned us in the best way possible. We can't believe this is what our brand looks and feels like now. Oh and we got new leads within 2 days of launching so our website is already converting like crazy!

Working with LMC on our Brand Video was so easy! They asked all of the right questions to bring our business mission to life in something that we could share visually with our audience! I was also blown away at how quickly she put the final video together and the investment absolutely paid off. Liz has a unique skill combination of marketing and videography, and I love that she has a business-minded take on videography -- We all know the future is video so I wanted to get on the front end of it.

We needed help with our branding and website but we didn't have a clear direction or strategy. The team at LMC was so dedicated, always available and they answered all of my questions along the way.