The City of Hudsonville wanted to foster a deeper sense of belonging and showcase why their city is an incredible place to live and work. They partnered with us to breathe new life into their “Hudsonville Has It” campaign through consulting, apparel design, and photography.
Services
Consulting
Apparel Design
Professional Photography
Industry
Non-Profit Organization
What We did
The City of Hudsonville partnered with us to revitalize their “Hudsonville Has It” campaign, aiming to enhance community pride and attract new residents and businesses.
We delivered a strategic refresh through custom apparel design, consulting, and a suite of high-quality photographs that highlighted the city’s parks, businesses, and vibrant culture. The result was a renewed sense of excitement around the campaign and an elevated visual presence across their website and social media channels.
The Challenge & The Solution
The Challenge:
Hudsonville’s website and social media lacked the high-quality imagery needed to highlight the city’s parks, local businesses, and vibrant community. Additionally, unsold campaign collateral from the original “Hudsonville Has It” initiative was gathering dust. The city needed a creative refresh to reignite enthusiasm for the campaign.
The Solution:
We started by diving into the heart of the “Hudsonville Has It” campaign, uncovering what makes Hudsonville unique and magnetic. Armed with this insight, we:
- Designed a custom apparel line featuring fresh, engaging artwork to relaunch the campaign in Fall 2024.
- Produced a stunning collection of story-driven photographs, capturing the essence of Hudsonville’s parks, businesses, and community. These images are now central to their website and marketing efforts.
The Results
The refreshed campaign captured the vibrant spirit of Hudsonville and reignited community pride. The new apparel line gained enthusiastic reception, while the high-quality imagery now serves as a powerful storytelling tool across digital and social platforms.
