Friend, let’s talk about the best investments to make early on in your business. Not just financial investments but also time, energy, and thought.
Oh and quick pause to note that this still applies even if your business is already booming! Let this be a refresher 
Here’s where you should funnel your energy if you’re just starting out or starting over:
SYSTEMS
Staying organized not only saves you time but it also is insanely necessary to deliver an incredible customer experience. At LMC, we lean heavily on GSuite, Honeybook, and we just switched to ClickUp from Asana. So far I’m feeling overwhelmed but can see how much more powerful it is!
Tips:
- Create some canned emails
- Organize your editorial content
- Funnel your to-do lists into one place
Here are some systems I use to keep my business running smoothly: @clickup @asana @google @honeybook
BRAND STRATEGY
Your brand strategy includes your business mission, vision, voice, pillars, and visuals. It is 
the foundation of your business. You should be crystal clear on who you serve, how, and why.
Tips:
- Get clear on your target audience
- Know what sets you apart
- Position yourself as the expert
EMAIL MARKETING
Do not build your house on borrowed land. Social Media is a fantastic way to market your business but if it goes away tomorrow then POOF! So does your audience. 
Email is a better way to stay in touch with your people, add value, and convert prospects into clients. We use Flodesk and love it!
Tips:
- Start creating your list NOW. Don’t delay.
- Send at least 1 welcome email to start nurturing the relationship with those on your list.
- Use your emails as an opportunity to build trust and not just sell.
Tell me…have you done these things yet? What do you want to invest in next?? Hit reply and fill me in!