Woo hoo! It’s launch day! Like any good gardener, you’ve prepped the soil, planted the seeds, watered the crops, and now you’re ready for an abundant harvest.
Beep bop beep bop 🤖 {translating to business speak}: You’ve built brand visibility, added value, nurtured your leads, and now it’s time to launch.
BUT WHAT THE HECK DO YOU SAY DURING YOUR LAUNCH??!! The panic sets in… maybe you’ll just shoot off an email or two letting people know they can now get their hands on ABC or sign for XYZ.
Can I let you in on a not so secret secret? Two launch emails or posts won’t cut it.
Here’s the key to successfully marketing a new product or service:
1. Build brand visibility
2. Make your audience problem aware
3. Show credibility
4. Build hype
5. Share the solution
6. Cultivate Urgency and FOMO
Lastly, once you launch, invite your audience to take action! Consider each of these phases when marketing your product or service — take your audience through the phases and do so with confidence, clear messaging, and personality! No one wants to be sold to in a way that feels unclear or slimey. Remember, you’re marketing to real people. Hone in on what they need and fine tune your messaging to hit home so that when you launch, your audience is primed to move forward!
It all boils down to this: Become super VISIBLE. Make your community FEEL seen, heard, and understood. POSITION your product/service as the solution. INVITE them to say yes to a transformative experience.
Questions?? We’ll be going over the art of launch messaging in the Attraction Marketing Accelerator — pop on the waitlist for the spring cohort!
The Attraction Marketing Accelerator is a 16 week program where you’ll get the proven blueprint to marketing your business and becoming the go-to expert in your industry. You’ll walk away with greater clarity in your brand and the confidence to show up on video so you can connect with your audience on a deeper level!
