I’ve said it once and I’ll say it again. If you want greater engagement, bigger sales, and brand loyalists, you need to become a good storyteller.
Stories are the foundation of sales – in order to persuade your audience to take action, you first need to make sure they’re problem aware, meaning they understand they have a problem but they don’t know the solution.
Next your story needs to paint the transformation or result that they can actually have followed by pointing them towards the solution (insert your services, freebie, blog, etc.).
Your stories should show how your product or service will make the client’s life better, easier, less stressful, ______ (you fill in the blank).
And it’s not just about what you do but how you make someone feel during that product or service interaction.
To do that, aim to drive connection through the narrative:
1. Inspire your audience by sharing your “why” behind what you do
IE: If you are a health and fitness expert, tell a story about overcoming obstacles and learning to love and care for your body. Others may resonate with this messaging.
2. Focus On Big Picture Themes
Base your big picture themes on your brand values and personality, which dictate how you want people to think and feel when they have an experience with your brand.
3. Build Stories Around Emotion
Use emotion to make your audience notice, remember, share, and buy.
Emotional marketing taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.
Want to take your stories to the next level? Tell them through video! Not sure where to start? I’ve put together a downloadable guide to help.