The five marketing questions I get all the time:
1. When and where should I post on social media?
2. Do I need a website right away?
3. How do I attract the right people?
4. I don’t even have a logo, should I hire a designer?
5. Where do I even start??
If you feel like you’re being pulled in a million directions I first want to say, take a deep breath and know that you don’t need to be doing ALL. THE. THINGS. to build a business that’s wildly successful.
The whole point of being an entrepreneur is so that you have the freedom to run your business how YOU choose to.
So where do you begin if you’re just starting out?
Cast Vision + Set Goals.
Aim to set 6 month, 1 year, and 5 year goals so you know the direction you’re heading. This will also give you an idea of what you feel comfortable taking on yourself and where you might need support to reach those goals. IE, I knew nothing about PR so I decided to work with a coach who could teach me!
Build Your Email List.
I know you’re probably thinking, but who the heck will I email?! Or, I don’t have anything to say! You don’t have to have it all figured out from the get-go but you need a way to communicate with your key people and email marketing is a great way to do so.
Identify + Locate Your Ideal Clients.
Pick ONE OR TWO platforms to funnel energy into. Maybe you’re a fitness guru and love to share healthy recipes and workout routines. I’ll betcha your people are spending lots of time on Pinterest.
Reverse Engineer Your Goals (aka work backwards).
Plan out the steps you need to take to work towards those goals. For instance, if a goal is to grow your email list from 0 to 100, create a freebie guide or workbook that would help out your ideal client. Set that as your email opt-in so people get the guide when they get on your email list!
When you know which direction you’re headed and then break it down into actionable tasks it makes it much easier to funnel your efforts to align with that goal.
And remember, it’s all kind of one giant experiment so be patient, give it time, and be flexible in your approach.