The Ultimate Guide to Brand Strategy vs Brand Identity

Liz McVoy, Brand & Marketing Strategist, Creative Director, and Storyteller

Brand strategy, content marketing, brand identity, logo design, and visuals often get intermingled and mixed up. So what I want to talk about today is the real difference between brand strategy and brand identity. Additionally, I want to skim the surface of when content marketing comes into play! First, when it comes to your brand […]