6 Steps You Need to Take Before Launching
Woo hoo! It’s launch day! Like any good gardener, you’ve prepped the soil, planted the seeds, watered the crops, and now you’re ready for an abundant harvest. Beep bop beep bop 🤖 {translating to business speak}: You’ve built brand visibility, added value, nurtured your leads, and now it’s time to launch. BUT WHAT THE HECK […]
Why Instagram Isn’t All It’s Cracked Up To Be
Instagram is like one giant game of keeping up with the Joneses. Those perfectly curated squares, likes, saves, and shares can seem alluring and give you a false sense of security and make you feel like your business is growing when in actuality, more IG followers doesn’t mean more money in your bank account. While […]
DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]
Brand Authority: How to Easily Gain Your Audience’s Trust
What is Brand Authority?⠀⠀⠀⠀⠀⠀⠀⠀⠀ In simple terms, brand authority is when others trust that your company is the expert within an industry or topic. You can’t just say you’re the expert – you have to earn that reputation.This begs the question of how to earn the trust of your audience? Part of the answer is […]
How to Use Storytelling to Stand Out in a Crowded Market
The market is saturated with product and service providers in every industry. Between all the social media platforms and digital marketing channels, it’s easy for your business to get lost in a sea of options. So if you don’t want to be sucked into the void, lost in the crowd, and shouting into the void, I suggest you become really good at storytelling!
I Didn’t Want to Go to College
I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I […]