DIY vs Outsourcing: How to Make Smart Business Decisions
No one likes to spend money when you don’t need to or waste time on a task that can be done more efficiently (or not at all!). As business owners, you have to figure out how to make smart decisions that allow you to work towards your goals. At some point in time, you’ve either […]
3 Tips To create your Brand Voice
What is a brand voice? I’m so glad you asked! It’s the way you talk to your customers — on your website, video content, social media, ads, offers, etc. It’s important to remember that people invest more when there is emotional connection, so you want your brand voice to connect with your audience and get […]
How to write your brand story and why you need one
WHY YOU NEED A BRAND STORY: Stories get people’s attention. Your brand story helps you differentiate your business but it’s also about creating something that people care about and want to invest in. Your story offers clarity around what you do, who you serve, how, and why. It is the foundation of your brand and […]
What is Your Brand’s Identity?
Did you know that your brand’s identity is tied to more than your color palette, logo, and web theme? Yep. Your branding actually includes your mission, vision, core values, story, expertise and desired user experience. And all of these things should be infused with your brand voice, which shows off your personality;. Let me break […]