Four Easy Ways to Repurpose Your Video Content
It takes a lot of time and effort to create video content so why not have it work harder and longer for you and your business? In this blog post, I break down four simple ways you can use an existing video to create additional content without it taking forever.
How to Create Engaging Video Content that Converts
Want to know how to create engaging video content that converts? The answer: Become a good storyteller. A good storyteller remembers these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀✨It’s about THEM not you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ People just want to feel known, understood, and they want the answer to their challenge. They don’t care if you’re having a bad hair day or don’t […]
I Didn’t Want to Go to College
I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I […]
3 Tips To create your Brand Voice
What is a brand voice? I’m so glad you asked! It’s the way you talk to your customers — on your website, video content, social media, ads, offers, etc. It’s important to remember that people invest more when there is emotional connection, so you want your brand voice to connect with your audience and get […]
How to write your brand story and why you need one
WHY YOU NEED A BRAND STORY: Stories get people’s attention. Your brand story helps you differentiate your business but it’s also about creating something that people care about and want to invest in. Your story offers clarity around what you do, who you serve, how, and why. It is the foundation of your brand and […]
What is Your Brand’s Identity?
Did you know that your brand’s identity is tied to more than your color palette, logo, and web theme? Yep. Your branding actually includes your mission, vision, core values, story, expertise and desired user experience. And all of these things should be infused with your brand voice, which shows off your personality;. Let me break […]
3 Things I Would Say To My Younger Self
“If I could turn back time. If I could find a way I’d take back those words that hurt you…” Anyone else hear Cher in their head right now?! I’ve been thinking a lot lately about the stories we tell ourselves and how they shape our lives. Yes, our family, friends, upbringing, and community play […]
My Favorite Things: Work Edition
Who doesn’t love a good resource especially when it can save you time, money, or add more joy to your life? There are SO many tools out there that it can feel overwhelming, so I’ve rounded up a handful of my favorite, business-related things that have helped me feel more inspired, connected, or to simply […]
Growing A Business While Growing A Family
I’ve talked a lot lately about growing a business while growing my family, and I’m excited to share some of those details with you!
When You’ve Hit A Creative Roadblock
So you’ve hit a creative roadblock. All innovative, interesting, or remotely passable ideas have left your brain and left no note on when they shall return… How rude! But this scenario may be all too familiar if you work in the industry of dreaming up ideas and making them come to life through some sort […]