How to Use Storytelling to Stand Out in a Crowded Market
The market is saturated with product and service providers in every industry. Between all the social media platforms and digital marketing channels, it’s easy for your business to get lost in a sea of options. So if you don’t want to be sucked into the void, lost in the crowd, and shouting into the void, I suggest you become really good at storytelling!
Proven Storytelling Tactics to Engage Your Audience
I’ve said it once and I’ll say it again. If you want greater engagement, bigger sales, and brand loyalists, you need to become a good storyteller. Stories are the foundation of sales – in order to persuade your audience to take action, you first need to make sure they’re problem aware, meaning they understand they […]
The Top 5 Marketing Questions I Get All The Time And Where to Begin
The five marketing questions I get all the time: 1. When and where should I post on social media? 2. Do I need a website right away? 3. How do I attract the right people? 4. I don’t even have a logo, should I hire a designer? 5. Where do I even start?? If […]
Four Easy Ways to Repurpose Your Video Content
It takes a lot of time and effort to create video content so why not have it work harder and longer for you and your business? In this blog post, I break down four simple ways you can use an existing video to create additional content without it taking forever.
How to Create Engaging Video Content that Converts
Want to know how to create engaging video content that converts? The answer: Become a good storyteller. A good storyteller remembers these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀✨It’s about THEM not you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ People just want to feel known, understood, and they want the answer to their challenge. They don’t care if you’re having a bad hair day or don’t […]
I Didn’t Want to Go to College
I DIDN’T WANT TO GO TO COLLEGE. I didn’t always envision I’d be producing branding and multimedia content or helping other women integrate visual marketing strategies to grow their business. In fact, if you had asked me what I wanted to do when I grew up, my answer for nearly a decade was that I […]
3 Tips To create your Brand Voice
What is a brand voice? I’m so glad you asked! It’s the way you talk to your customers — on your website, video content, social media, ads, offers, etc. It’s important to remember that people invest more when there is emotional connection, so you want your brand voice to connect with your audience and get […]
How to write your brand story and why you need one
WHY YOU NEED A BRAND STORY: Stories get people’s attention. Your brand story helps you differentiate your business but it’s also about creating something that people care about and want to invest in. Your story offers clarity around what you do, who you serve, how, and why. It is the foundation of your brand and […]
What is Your Brand’s Identity?
Did you know that your brand’s identity is tied to more than your color palette, logo, and web theme? Yep. Your branding actually includes your mission, vision, core values, story, expertise and desired user experience. And all of these things should be infused with your brand voice, which shows off your personality;. Let me break […]
3 Things I Would Say To My Younger Self
“If I could turn back time. If I could find a way I’d take back those words that hurt you…” Anyone else hear Cher in their head right now?! I’ve been thinking a lot lately about the stories we tell ourselves and how they shape our lives. Yes, our family, friends, upbringing, and community play […]