AIA Grand Rapids, a local chapter of AIA, unites and amplifies the voices of the architectural profession to empower and inspire our members and communities.
Services
Marketing Strategy
Web Strategy
Web Design
Web Development
Copywriting
Video Production
Industry
Architecture
Non-Profit Organization
What We did
We partnered with AIA Grand Rapids to transform their digital presence from the ground up. Starting with a Marketing Strategy Workshop, we developed a tailored Marketing Plan to address their goals of engagement, visibility, and impact.
Through a modern website redesign and custom video content, we created a platform that simplifies navigation, inspires action, and authentically showcases their mission to connect and empower the design community. The new site highlights their flagship events, resources, and opportunities for involvement, making it an essential hub for architects in West Michigan.
Challenges & Solutions
Challenges: AIA Grand Rapids needed a cohesive digital presence to better engage architects, students, and sponsors. Their outdated site lacked clarity and connection, while the organization needed a stronger marketing strategy to amplify visibility and drive action.
Solution: We began with a Marketing Strategy Workshop, followed by a comprehensive Marketing Plan that aligned goals with audience needs. The website was redesigned with a modern, intuitive user experience, simplified content, and strong calls-to-action. Custom video content brought AIA Grand Rapids’ story to life, showcasing flagship events like the Honor Awards and key initiatives.
Results & Client Testimonial
Results: The result is a dynamic platform that reflects the vibrancy of West Michigan’s architecture community, increases engagement, and drives participation in events, sponsorships, and initiatives.
Testimonial: “Liz lead us in a marketing strategy session and build out our new website. It was such a wonderful experience working alongside her, and I’d recommend her services to others looking for marketing assistance and website development services.”
Anne Doornbos
President, AIA Grand Rapids
