WHY YOU NEED A BRAND STORY:
Stories get people’s attention.
Your brand story helps you differentiate your business but it’s also about creating something that people care about and want to invest in. Your story offers clarity around what you do, who you serve, how, and why. It is the foundation of your brand and sets the groundwork for future growth.
HOW TO WRITE YOUR BRAND STORY:
1) Explain who you are and how you got started.
2) What problems do you solve?
3) Share about who you serve!
4) What inspires you/why do you do what you do?
5) Get personal. Share the pieces that will CONNECT you with your audience.